Doña Paula launches the “Matter of Altitude” Campaign in the United States

With an event in Brooklyn, Doña Paula presented its important new campaign on altitude, associated with the concepts of quality, attitude, and innovation.

back

scroll

The prestigious Bodega Doña Paula, which is focused on producing high-end wines, presented its “Matter of Altitude” campaign in the United States with the aim of strengthening the image of the winery and its wines, associating them with the concept of high-quality high-altitude wines and reflecting the winery’s innovative spirit.

The launch was directed at members of the specialized press and influencers and took place in the Metta Restaurant in Brooklyn, during which chef Norberto Piattoni and current Doña Paula ambassador Fernando Trocca prepared a dinner of Argentine dishes paired with Doña Paula wines.

Doña Paula ambassador in the US Camille Belle attended the event, which included a showing of a video that she starred in and left no doubt that attitude is what has elevated her career and life.

Doña Paula winemaker Marcos Fernández described the wines as they were presented. The evening began with a reception during which a very refreshing caipiriña made with the 2018 Doña Paula Malbec Rosé was served. The first course—Argentine empanadas—was paired with one of the winery’s most emblematic wines, the 2016 Doña Paula Estate Malbec.

The meal continued with the 2016 Doña Paula 1100, a Uco Valley blend from the Los Indios in San Carlos accompanied by lamb tongue, and finally, grilled lamb chops served with the winery’s icon wine, the 2015 Doña Paula Selection de Bodega Malbec.

The event was also attended by Andrés Lavados, the General Manager of Santa Rita Estates (SRE), which includes the Chilean wineries Santa Rita, Carmen, Sur Andino as well as the Argentine winery Doña Paula; Antonio Gauci, the SRE Export Manager; Juan Manuel Ponce, the Doña Paula Export Manager for North America, and included the support of our US importer, Trinchero Family Estates.

More news

October 18, 2018

Ponerse al día con amigos es #UnaBuenaSeñal

go to publication

October 16, 2018

Ganate un Pack de Doña Paula Rosé of Malbec para celebrar con tu mamá en su día! Contanos debajo porqué brindarías con ella este domingo y participá!

go to publication

October 14, 2018

Empezar el fin de semana largo con un asado con amigos es #UnaBuenaSeñal

go to publication

October 12, 2018

¿Cómo vas a disfrutar del fin de semana largo? #CuestióndeAltitud

go to publication

October 11, 2018

Las copas servidas, la mesa lista, #UnaBuenaSeñal de un gran momento que está por comenzar.

go to publication

October 10, 2018

1350mts. de altura sobre el nivel de tu almuerzo. #CuestióndeAltitud

go to publication

Your browser is out of date

We're very sorry. To browse our website, you need update your browser to Internet Explorer 10 or later. Also you can use another modern browser like Google Chrome or Mozilla Firefox.

Tu navegador es demasiado antiguo

Lo sentimos, pero para navegar nuestro sitio es necesario que actualices tu navegador a Internet Explorer 10 o posterior. También puedes utilizar otro navegador moderno como Google Chrome o Mozilla Firefox.