Altitude Series and Doña Paula Rosé present Renovated Image

To generate a common name for the successful line of assemblages of altitude of Doña Paula, is the objective of Altitude Series, that today brings together three of the most relevant blends of the Winery: 1350, 1100 and 969. A consistent range of wines, that highlights the different altitudes of the vineyards where they are sourced and that, through the particular colors of each terroir, dresses each bottle.

Therefore, 969 represents the clay soils of El Alto Vineyard, at 969 meters above sea level, in Ugarteche, Luján de Cuyo. In addition, 1100 offers a combination of red tones that area achieved at 1100 meters above sea level with the pink limestone found in the Los Indios Estate in El Cepillo, San Carlos. Lastly, at 1350 meters above sea level is the Alluvia Vineyard of Gualtallary, Uco Valley, with stony and calcareous soils made from white limestone, that originate the white and gray tones of the 1350 label.

On the other hand, pushing further the concept of freshness and supporting its positioning as the first Rosé of the year, Doña Paula Rosé presents a new image and packaging. Inspired in the Malva, a native flower of Mendoza that being the first to bloom indicates that a new season begins, Doña Paula Rosé of Malbec continues to dazzle by being available in the market only three months after being harvested.

Elaborated with 100% Malbec grapes, it is bright pink color, offering intense aromas of bays and violets, great freshness and a long finish. A distinctive design, aligned with the concept of freshness that praises its particular color and highlights it in a unique way, launching the 2020 harvest.